Since October 2024, the Louvre Museum has been presenting a transversal itinerary dedicated to the theme of beauty, developed in collaboration with L’Oréal Groupe.

Mazedia a conçu l’application mobile associée à ce parcours, qui met en lumière 115 œuvres réparties dans sept départements du musée.

This Progressive Web App (PWA), accessible without downloading and available in two languages, provides audio and text commentaries accompanied by images that contextualise the works included in the itinerary, from the 3rd millennium BCE to the early 19th century.

The contents are designed to accommodate a variety of visitor practices and to support a freely constructed exploration of the itinerary.

It offers a fluid and intuitive navigation, designed for spontaneous, on-the-go consultation as visitors move through the museum’s three wings.

Contents are managed through Wezit Studio, allowing the museum to update and evolve the tool with ease.