The House of Rémy Martin, one of the world’s most renowned cognac producers, has recently reinvented its showroom, an interpretive space that received a Gold Award at the Best Of Wine Tourism International in recognition of the excellence of its visitor experience.

Within this environment, scenographed by the agency Maskarade, a dedicated room showcases Louis XIII, the brand’s emblematic cognac, celebrated for the rarity of its eaux-de-vie and its exceptional universe.

Mazedia designed the immersive room devoted to the Louis XIII cognac, integrated at the heart of this prestigious visitor pathway.

A brass mobile gathering the cognac’s iconic objects — the ammonite stone, the crystal decanter, the tuning fork and oak — forms the focal point of the staging and structures the visual narrative.

An immersive video mapping projected across all the walls follows the rotation of the mobile, drawing visitors into a sensory experience that combines illustration, visual textures and motion design.

A synchronised lighting design reinforces the dreamlike quality of the installation and reveals its finer details.

The room stands as a key feature of the new showroom, combining technical precision, visual poetry and scenographic expertise.